About

About us!

Rocca Madden is a small Australian owned business that first launched in Winter 2015 under the name Willow & Jag.

I had worked for many years designing for other companies and with the encouragement of my family took the step to create something I was truly passionate about and have loved creating beautiful products ever since.

From humble beginnings as Pop up Shop we have grown and rebranded and have a beautiful flagship store in Westfield Fountain Gate as well as our online store where we can send anywhere in the world.

Each season I design around 250 products that are made in factories I have worked with since we launched. They care about our products as much as I do which is evident in the quality of our garments. My focus is on unique designs made of high-quality cotton fabrics at an affordable price.

I appreciate your support so much and love seeing your little ones in my outfits.

- Tracey (Owner of Rocca Madden)